Basketball superstar Steph Curry has unveiled his new partnership with Li-Ning, granting him full creative control over his iconic logo. This partnership marks a departure from Curry’s previous collaboration with Under Armour and signals an exciting new chapter for the basketball legend.

The new design, which retains the player's signature three-pointing fingers and halo motif, cleverly integrates elements of Li-Ning. While the change is subtle, it serves as a nod to Curry’s evolving brand identity. The addition of an extra line blends Curry's SC30 branding with his new partners, creating a unified look that respects both identities.

Despite the slight alteration, this logo remains a testament to Curry's ability to maintain his distinct brand while embracing change. For fans and designers alike, it offers a glimpse into how partnerships can evolve without losing their core essence. Whether this subtle shift will spark a new trend in branding or just another spot-the-difference moment remains to be seen.

For more insights on the world of branding, check out our recent piece on the bizarre Bronny James logo battle that baffled fans, or test your knowledge with our NBA logo quiz. Stay ahead of the game!