In 2016, Apple Music released a clever ad featuring Taylor Swift and Drake lip-syncing to each other's songs on a treadmill. People are still calling it 'iconic' today.
The ad works because it plays on the distinct personalities of two disparate artists in an unexpected way, showing off their unique styles while delivering a joke. It’s a far cry from Apple’s usual sleek advertising for hardware.
Other examples include Britney Spears and Kevin Bacon dancing to ‘Oops I Did It Again,’ George Clooney’s suave Nespresso ads, or Ryan Reynolds’ deadpan sense of humor in Aviation Gin & Mint Mobiles. Each ad leans into the public perception of celebrities, giving a self-aware feel that resonates with audiences.
When brands tap into these perceptions, they create content that feels in-joke and relatable, benefiting both the brand and the celebrity's personal image. This approach is key to creating memorable ads that stick in people’s minds.
