In May, JustAnswer made an unconventional move by entering the weight loss drug market. The company now sells GLP-1s through its new online pharmacy, thanks to WhiteLabelMD's turnkey solution that handles customer service and regulatory compliance.

This shift is part of a growing trend where non-medical companies are leveraging pre-built telehealth services to launch their own health brands quickly. For instance, the dating app Grindr has launched Woodwork with similar tools, while established firms like CareValidate offer ready-made infrastructure for clients ranging from gyms to cosmetics brands.

The ease of entry into this field is highlighted by a client JustAnswer worked with—a company without clinical background but keen on selling prescription toe fungus medication. With turnkey services, anyone can get into telehealth, transforming the landscape and raising questions about quality and oversight.

While some like GoodGirlRX have achieved impressive sales growth, others face scrutiny from regulatory bodies for false claims and misleading marketing practices. This highlights the need to distinguish between robust virtual clinics offering genuine support and those merely cashing in on demand through bare-minimum services.