Artisan's co-founder and CEO Jaspar Carmichael-Jack shares lessons from their “Stop Hiring Humans” campaign. He stresses that hiring mistakes can be costly, compounding quickly and dragging down morale.

The key takeaway: overhiring, relying on impressive CVs over passion, mismatched seniority levels, being too quick to hire and too slow to fire – all are common pitfalls. Each misstep is a valuable lesson, but the right hires can quickly compound success.

“Early on, we were way too slow,” Carmichael-Jack admits, highlighting the importance of timely decisions in hiring processes. The wrong hire can reshape company culture and make future hires more challenging.

This advice comes as Artisan builds AI employees for sales outbound and customer engagement, showing that while technology is crucial, it’s ultimately the human element that drives success.