Asana, the project management giant, has snapped up no-code agent-builder StackAI for $75 million. This move aligns with Asana’s ambition of becoming an AI-centric platform that integrates seamlessly into daily work processes.

The acquisition comes as part of a broader strategy to turn Asana into what they call ‘the operating system for human-agent teams’. StackAI, founded by Tony Rosinol and Bernard Aceituno, will join the fold and bring its expertise in building AI agents into business systems like Salesforce, Slack and Gsuite.

StackAI’s recent $16 million Series A round from investors including Gradient, Epakon Capital, Lobby VC, LifeX Ventures, and Vercel CEO Guillermo Rauch, hints at the growing competition in automation tools. While rivals like Zapier and AI labs such as OpenAI and Anthropic challenge them, Asana sees its deep integration into corporate workflows as a unique selling point.

Asana has been losing market value since the introduction of ChatGPT but is banking on its human-agent products to drive growth. CEO Dan Rogers believes this acquisition will propel their roadmap forward, allowing users to ‘agentify’ complex business processes from start to finish. The company’s recent struggles might be a thing of the past.