Indian serial entrepreneur Bhavin Turakhia is betting big on the future of enterprise software with his new venture, Neo. With a personal investment of $30 million, he aims to redesign workplace tools using artificial intelligence from scratch, arguing that traditional methods are outdated.

In an interview with TechCrunch, Turakhia emphasized the need for a fresh approach: 'If you want to build an iPhone, you can’t take the parts of a Nokia and somehow convert it into an iPhone.' His company has been in internal use across his other businesses, showing promise but also revealing how much work remains before it’s ready for broader audiences.

While Microsoft, Google, and Salesforce are all integrating AI, Turakhia believes there is still room for innovation. 'Enterprise software has never been a winner-takes-all market,' he said, suggesting that even a small share of the enterprise AI spending could make Neo a significant player. The startup plans to target mid-sized businesses first, particularly in technology, consulting, and professional services.

With just 45 employees so far, including 18 engineers, there’s still a long way to go. But Turakhia is optimistic about the future: 'Even if we end up with 2% to 5% market share, that’s larger than anything I’ve built so far.' His bold move could redefine how businesses operate using AI.