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LinkedIn Keeps AI Spending Flat, Eyes Efficiency

As big tech races to build data centres, LinkedIn finds a smarter way to crunch numbers.

Unlike its tech peers, professional networking giant LinkedIn has decided not to expand its artificial intelligence (AI) data centers during the current fiscal year. Executives revealed that they have managed to operate more efficiently with existing hardware, avoiding substantial investments in new equipment.


The move comes as other firms like OpenAI and Google shovel resources into expanding their AI capabilities, often facing challenges such as labor shortages and rising costs. LinkedIn’s CTO Erran Berger emphasized the company's determination to keep its compute footprint steady despite growing demand for AI features. This strategy could potentially reduce long-term expenses.


Efficiency gains were achieved through various methods, including optimizing data center usage at every stage of the AI pipeline and developing custom software solutions for specific tasks. LinkedIn’s focus on maximizing GPU utilization has resulted in significant savings over the past year, with estimated cost reductions of around $24 million.


The company's approach reflects a broader trend towards sustainable spending in the tech industry. As Songyee Yoon from Principal Venture Partners suggests, it indicates that companies will need more than just massive infrastructure to succeed in AI development.

Original source:  https://www.wired.com/story/how-linkedin-is-keeping-its-compute-capacity-flat/
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