Apple is reported to have cut over 200 jobs from its Vision Pro and Siri teams, as part of a broader effort to realign with new AI priorities. According to Bloomberg, around 100 positions were axed from the Vision Pro team, while another 100 were impacted within the Siri and Intelligent Systems Experience divisions.

The company is positioning itself for future growth in AI amidst recent challenges, including a memory shortage that has increased production costs for its flagship products. Apple confirmed the cuts to Bloomberg, stating it aims to deliver “the best experiences for our users” by evolving its business model.

This move comes as Apple faces financial pressures from rising hardware costs and is taking steps like raising prices on Macs and iPads or introducing a leasing plan for all major products. These actions are aimed at diversifying customer bases in response to increased expenses.

In a broader context, this reshuffle reflects the ongoing evolution of tech giants as they navigate the complex landscape of AI development and integration into everyday devices. The exact impact on user experience remains to be seen, but for now, it appears Apple is prioritizing its AI-driven future over maintaining a large workforce in legacy projects.