It turns out Amazon is more than just a retailer; it’s a digital fortune teller. By digging into your purchase history, the giant e-commerce platform can paint a surprisingly detailed picture of your life, including some rather personal assumptions.

In a recent revelation, one Threads user found that Amazon thinks they have 'flat buttocks'. This got me wondering: how much do we really want tech companies to know about us? While it’s amusing to see the assumptions, it’s also a reminder of the extent of digital surveillance.

To access these insights, simply navigate to your Amazon account settings. On desktop, you’ll find the information by hovering over your name in the top right corner, clicking on 'Account', and then 'Your Shopping Preferences'. On the mobile app, click the hamburger icon, then 'Account' > 'Shopping Preferences' > 'About you'. The results can be both flattering and concerning, as one colleague found out they were 'invested in the Apple ecosystem', a fact that was indeed true.

These little digital portraits highlight the constant battle between convenience and privacy. While it’s tempting to let tech companies know everything, it’s worth considering the potential consequences. After all, Amazon doesn’t think your butt is flat, but what about the rest of your personal data?