Meta has launched a new Muse Spark AI model as part of its renewed push into artificial intelligence. But with this update comes an unwelcome surprise: notifications from friends alerting you that they know about your use of the Meta AI app.

I, too, lived through this embarrassing moment and now warn you to be cautious before diving into these AI-generated chat adventures. My experience suggests that not only will your friends get notified, but so might your ex-college acquaintances and even your brother’s Eurovision binge-watching buddies on Instagram.

The app’s integration with Meta’s vast ecosystem means that everything you share in the AI chats could end up influencing targeted ads shown to you across all your other Meta platforms. For instance, discussing menstrual issues could result in a sudden influx of period-related ad offers from Instagram.

Remember, while the app has seen a significant increase in downloads recently, it still hasn’t fully recovered its initial momentum. However, the potential for oversharing and the subsequent awkwardness are real, making this update more than just an AI feature—it’s a social experiment gone wrong.