WhatsApp has launched a new feature for its users, allowing them to have private conversations with the company’s AI chatbot in so-called ‘incognito’ mode. This means that neither the user nor WhatsApp will be able to access or store conversation history.

The move comes as an attempt to address user concerns over privacy and data security when interacting with AI technology, particularly on sensitive topics such as health, relationships and finances. However, experts warn that this could lead to a lack of accountability in case something goes wrong.

‘Incognito’ mode is currently only available for text-based conversations, while images remain off-limits. The feature is seen as part of Meta’s broader strategy to invest heavily in AI infrastructure, with plans to spend $145 billion on the technology by 2026.

The launch has sparked debate among tech experts and privacy advocates. Will Cathcart, head of WhatsApp, believes that people are increasingly uncomfortable sharing personal information with companies, yet still desire answers from AI systems. However, Prof Alan Woodward warns about the potential risks and lack of accountability in case the AI makes mistakes or malfunctions.

As more users interact with these advanced chatbots, it raises questions about the balance between privacy and transparency in the age of AI. Is this a step towards greater personal autonomy, or just another way for tech giants to gather data under the guise of user protection?