Apple is introducing age checks for iPhone and iPad users in the UK as part of its latest iOS 26.4 software update. The move sees customers verifying their age to access certain services, with minors seeing content filters automatically enabled.

The regulator Ofcom heralds this as a 'real win' for child protection, while critics like Silkie Carlo from Big Brother Watch warn it's an infringement on Britons’ freedom of internet search. The new rules are part of the 2025 Online Safety Act which aims to strengthen online safety measures.

Those who don't confirm their age or are underage will face web content filters turning on automatically, while Apple can verify ages through existing accounts and payment methods or account length. Children under 13 won’t be able to create an account without a guardian’s permission.

This move comes as part of wider debates about keeping young people safe online, including the UK government's trial of social media app restrictions for teens. Some campaigners fear handing over personal data could breach privacy and increase risks from hacks.