American toy giant Hasbro has confirmed a cyberattack, with recovery expected to take several weeks. The company implemented business continuity plans but acknowledged that hackers may still be in its systems.
Parts of Hasbro’s website were down as of Wednesday, TechCrunch reported, displaying error messages about ongoing maintenance. In an SEC filing, Hasbro stated it had called cybersecurity professionals and was securing its operations to prevent further damage.
The incident highlights the increasing risk faced by large corporations in the digital age. A similar attack on Jaguar Land Rover in 2025 caused months of production delays, leading to a government bailout worth $1.5 billion to save the company from collapse.
Hasbro warned investors about potential delays but assured them that it was not immediately known if any data had been stolen. The full scope of the breach is still under investigation.
