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Perplexity's Incognito Mode: A False Promise

Even in “Incognito Mode,” your secrets might not be so secret after all.

A recent lawsuit claims that Perplexity’s AI search engine is not as discreet as it promises, sharing users' conversations with tech giants Google and Meta without consent.


Regardless of whether users have an account or are simply browsing, their private chat logs can be accessed by third parties due to the alleged use of ad trackers. The “Incognito Mode” feature, intended for anonymity, is described as a mere facade.


The complaint also highlights that financially and health-related data, often highly sensitive, may be shared with these tech giants. This revelation comes in the form of a class action lawsuit filed by an anonymous user, John Doe, who compares ad trackers to 'browser-based wiretap technology.'


With privacy concerns escalating, this case raises questions about transparency and the true intentions behind technological advancements. As AI continues to grow, so too do our worries over data security.

Original source:  https://arstechnica.com/tech-policy/2026/04/perplexitys-incognito-mode-is-a-sham-lawsuit-says/
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