Tubi, owned by Fox, has launched a native app within ChatGPT, allowing users to discover its vast library of over 300,000 movies and TV episodes with ease. Unlike competitors like Netflix and Amazon Prime Video who have experimented with AI recommendations, Tubi is the first major streaming service to offer this experience directly inside ChatGPT.

Users can access Tubi by typing in prompts such as 'a thriller for girls’ night' or 'something funny,' receiving curated recommendations tailored to their preferences. The launch comes amid increasing competition across the streaming industry, where discovery has become a challenge for all platforms vying for limited viewer attention.

The move builds on earlier experiments with AI, including Tubi’s 2023 introduction of ‘Rabbit AI,’ which was discontinued in the following year. ChatGPT reached 900 million weekly active users in February, while Tubi reports over 100 million monthly active users.

In separate news, Tubi has launched the 'Creatorverse Incubator,' a new initiative aimed at supporting emerging content creators by offering promotional backing and potential funding for original shows that will debut exclusively on the platform. This move reflects broader shifts in how audiences consume content as streaming services adapt to user preferences.