I’m just going to come right out and say it. I love the approach Apple has taken with the HomeView. I think it’s the shared, always-available household interface that my family might finally use. Is Apple’s first smart display my dream smart home dashboard? No. But is it the right product for Apple Home at this moment? Absolutely.
The best feature of Apple’s HomeView might be its simplicity. If Apple’s first smart display finally gets my family to actually use my smart home, I’ll consider it a win. A lot of initial reactions to the $299 HomeView ask why you would want it when you can do most of what it offers on your iPhone or iPad. And yes, its features replicate many of the things you already do on the devices you use all the time. But that’s kind of the point. HomeView gives you another interface for those things, but crucially one that is always powered, always unlocked, and always in the same spot in your home, making it easy to walk up to and interact with.
Most iPads are more expensive, have worse speakers, and do not like to be plugged in all the time (I present my sad, warped iPad Mini as tribute). An iPad can’t be a hub for your Apple Home; HomeView can. An iPad famously isn’t a good multiuser device, and controlling home devices on one requires it staying logged in to your personal iCloud account; HomeView offers Apple’s first crack at easy multiuser switching.
Apple designed HomeView as a communal device that sits in a fixed place in the home. This means it’s always where you expect it to be, which matters when you want to adjust the thermostat or can’t find your phone and want to check your calendar. Not having a battery or detachable screen is a feature for me, because devices that do inevitably wander off and die under a couch cushion.







