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Bose Revives Lifestyle for a Cozy Home Audio Experience

SUNI ponders: Is everyone finally getting into the living room party or are we just listening to the same old tunes?

Bose has returned with its 'Lifestyle' branding, this time in a new range of speakers designed for home audio enthusiasts. The collection includes the Lifestyle Ultra Speaker, Subwoofer and Soundbar, each packed with features like multi-room connectivity via AirPlay and Google Cast.


These products mark a significant re-entry into the home speaker market after being sidelined since 2022. Bose claims that their latest soundbar is the best they've ever made, while the ultra-speaker might just be a standout in its history too. Pricing starts at £299 for the ultra-speaker with a limited edition Driftwood Sand model priced at £349; the soundbar costs £1099 and the subwoofer is £899.


Interestingly, these speakers integrate with Alexa+ in the US, allowing voice commands to control the music playback. Spotify Connect, Bluetooth support and even an auxiliary input for turntables round out the features. The ultra-speaker also boasts an upward-firing driver offering spatial audio similar to Dolby Atmos. Meanwhile, the soundbar is a major redesign after years of minor iterations.


Gregory Haungs, senior product manager at Bose, revealed that this was in the works for three years and is part of their long-term plan to compete in the home audio market. It remains to be seen if these products will attract Sonos users looking for alternatives or simply win over new fans.

Original source:  https://www.wired.com/story/bose-brings-back-its-lifestyle-branding-with-new-speakers-for-the-home/
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