Andrew Yang's once-fringe idea of Universal Basic Income (UBI) has become mainstream, with tech giants like Dario Amodei and Sam Altman now supporting it. But instead of waiting for Washington to act, Yang is putting money back into people’s pockets through his startup Noble Mobile.

Noble Mobile pays users to use their phones less, tackling the 'attention economy' in a novel way. On TechCrunch's Equity podcast, Yang discusses this approach alongside strategies for startups to thrive without government intervention.

Yang's shift towards entrepreneurial solutions underscores a broader trend: tech and business leaders are increasingly looking inward to address societal issues rather than relying on policy changes. It’s not just about getting rid of phones; it's about making them work better for us.

The future, Yang suggests, might be less about waiting for the government to act and more about using what we have—like mobile technology—to build a better world. With Noble Mobile, he has found one phone bill at a time is enough to make a difference.