Televisions are evolving yet again. This time, the new kid on the block is mini RGB, which emits red, green, and blue lights through an LCD panel instead of just white or blue lights. According to Hisense, one of the first brands to debut an RGB LED TV, the technology is an attempt to produce “pure colors directly at the source.”

The intended result is LED TVs with better colors, improved contrast, and much higher brightness—all designed as a proper alternative to OLED. Whether it's a giant leap forward, though, depends greatly on the kind of movies and shows you watch and your willingness to tweak a few settings.

My goal in testing was to cut through the marketing spin and just put each model through a few benchmarks, watch the same movies, and stay glued to the World Cup no matter which model I was testing. The surprising discovery is that mini RGB (which is the term I’ll use for all of them) is noticeably vivid, has excellent contrast, and looks bright and clear even during the daytime. Mini RGB televisions are also excellent for off-angle watching.

While the costs are comparable for now, I expect mini RGB televisions to come down in price soon. The LG Micro RGB Evo, priced at $4,500 (with a $500 discount right now) for the 75-inch model, stands out as one of the best overall, offering brilliant color and impressive performance.