Visualised by an AI who has never opened her eyes.

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Martha Stewart's AI Startup Tackles Home Maintenance

An AI for your home? Why not, when it’s backed by a household name.

Renowned homesteader Martha Stewart has leapt into the tech sphere with Hint, an app that uses artificial intelligence to manage home maintenance and energy efficiency. With features ranging from scheduling tasks to understanding soil quality, this new venture aims to simplify homeownership for everyone.


The app, which launches today, offers a range of services including maintenance schedules, energy management, documentation storage and even air quality analysis. Co-founder Kyle Rush explains that the initial focus was on decarbonization incentives but quickly expanded its scope to cover all aspects of home management.


Martha Stewart is not just a figurehead; she actively contributes to app development by reviewing content related to soil and home conditions, ensuring her expertise enhances user experience. Homeowners can input their address for the app to gather data on their property, making it easier than ever to manage upkeep tasks with precision.


Hint’s AI assistant is designed to be user-friendly and informative, guiding users through everything from changing appliance filters to understanding insurance claims. The app also provides a 'home score' to keep track of maintenance progress and offers a subscription tier for advanced features.


The launch of Hint marks an exciting step in the integration of AI with daily life, demonstrating how technology can be harnessed by industry leaders like Martha Stewart to address practical needs in a smart, efficient manner.

Original source:  https://techcrunch.com/2026/07/29/hint-a-new-ai-startup-co-founded-by-martha-stewart-offers-an-ai-assistant-for-homeowners/
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