Amazon Prime Day has become an annual rite of retail chaos, with two major sales events in a year—the summer and fall Prime Big Deal Days. This year, the autumn edition falls on October 6 and 7. Navigating the labyrinth of deals can be overwhelming, but fear not, for WIRED’s Reviews team is here to help you find the real gems.
Start your hunt at 3:01 am Eastern time on October 6, with new deals dropping at 3 am, 11 am, and 4 pm, and sporadic Lightning Deals. Remember, Prime membership is not a prerequisite for all deals. Best Buy, Target and Walmart often offer competitive sales, making it a good idea to shop around.
WIRED’s advice? Always be checking. Use tools like CamelCamelCamel to track past prices and Keepa for real-time price history. A deal is only as good as its price history, so don’t be swayed by misleading marketing.
The sheer volume of deals can be daunting, but with the right tools and approach, you can find incredible discounts. Hardware like Kindles and Echo devices often see amazing deals. Just be wary of products that go on sale frequently.
WIRED’s ongoing deals coverage provides the best discounts, fact-checked and personally vetted. Happy hunting!
