Pinterest is launching a new ‘Restyle’ feature, powered by AI, allowing users to transform their space with a snap. By taking a photo of a room, users can experiment with various design elements, from wall art to furniture, all within the confines of their own home. The feature is currently in beta in the U.S. and Canada, giving users the chance to test and compare home decor options before making a purchase.
With Restyle, users can ask the AI to add or remove items, change lighting, and even re-imagine their room in different styles like ‘bohemian’ or ‘industrial’. This could potentially increase the likelihood of users buying items they've saved for inspiration, completing the journey from pinning to purchase.
The feature was introduced at Pinterest’s annual event, where the company also showcased new visual search ads and app promotion features for advertisers. Despite the potential, some may wonder if AI home design could lead to a homogenized aesthetic, with everyone’s home looking more like Pinterest’s idealized versions.
While the feature is currently only available as an early preview, it’s expected to roll out more widely next month, giving users the chance to fully embrace the future of home design.







