On Tuesday, Apple announced that it will begin allowing advertisers to target customers on its mapping service, starting in the U.S. and Canada this summer.

The ads will appear next to relevant search results for businesses with a physical location that has created a listing on Apple Maps. Apple promises to only show one ad per user, clearly marked as such, ensuring minimal disruption to the user experience.

Apple is revamping its business offerings under the umbrella of 'Apple Business,' which includes integrated email and calendar services, tools for managing employee devices, and an enhanced directory service. The company claims these ads will protect users' privacy by not associating data from ad interactions with their Apple accounts.

To advertise on Maps, businesses must first create a listing and can then upload photos, add promotional messages, and set budgets according to their needs. Advertisers only pay for desired outcomes like views or taps, using an auction-based pricing system.

The expansion of Apple's advertising business comes as the company unifies its various business tools into one suite, available in 200 countries from April 14, 2026. This includes new productivity tools such as email and calendar under a business domain, and improved MDM products for distributing apps to employees.