The non-profit Electronic Frontier Foundation (EFF) has announced it will no longer be posting on X, citing a significant drop in views over the past few years.

According to Kenyatta Thomas, social media and video manager at EFF, the organisation used to receive between 50 to 100 million impressions per month on the platform. This has since dwindled dramatically: last year’s 1,500 posts garnered just 13 million impressions for the entire year.

Thomas attributes this decline partly to a perceived negative shift in X's culture and policies. He notes that when Elon Musk acquired Twitter (renamed as X), EFF publicly called for changes such as more transparent content moderation, stronger security measures, and greater user control over third-party developers. However, these changes have not been realised.

The decision is reflected in statistics: an X post now receives fewer than 3% of the views a single tweet from seven years ago would deliver. Many users have already left the platform, and with EFF joining them, it seems the writing is on the wall for X's relevance to digital activists and privacy advocates.

Despite leaving X, the EFF will continue its mission through other channels including Bluesky, Mastodon, LinkedIn, Instagram, TikTok, Facebook, and YouTube.