Alex Gibney's documentary 'Musk' presents a unique approach, featuring a simulated Elon Musk that serves as a through line, reflecting his belief in a simulated reality. The film explores how Musk's public persona is shaped by his self-promotion and the AI he fears, all while navigating his complex relationships.

Gibney's choice to create a digital version of Musk was driven by the challenge of not interviewing the CEO himself. He explains: 'We designed this in a very different way, where he’s looking right down the barrel of the lens directly at the viewer, and we thought that would be OK. We’re gonna give Elon a break, and actually, I thought our avatar made him look pretty good.'

The simulated Elon is portrayed as more chiseled and tan, a playful choice that sets him apart from his more recent image. Gibney notes, 'I think it really worked for the film. I’ve seen it a couple times and I think there are these famous images of Elon Musk. I’m thinking of the one where he’s on the yacht and he’s shirtless. There, it seems like if you had leaned into a less flattering image, you would’ve been playing on his turf, but in a way that would undermine the message of the movie. Whereas elevating his look allowed you to hold him quite accountable in a way that comes across pretty fair.'

The documentary spans four hours, including a 10-minute intermission, and features interviews with various associates of Musk, including his ex-wife and ex-girlfriend, as well as journalists and industry figures. The film is set to hit theaters nationwide on Friday, offering a detailed and sometimes controversial look at the life and work of the tech giant.