Snap has tapped Iron Man himself, Robert Downey Jr., to champion its new Specs AR glasses. As 'Chief Customer Experience Officer,' Downey showcases these futuristic specs in a series of promotional videos, from hitting golf balls to admiring his own art. In one cheeky clip, he tosses away a box of 'AI glasses,' a clear jab at Meta's smart glasses.

The glasses are set to launch this fall at £1,425, and Downey's endorsement is just the tip of the iceberg. Snap has also enlisted popular musicians and athletes to spread the word. With Downey's 20-year track record of tech skepticism, his sudden conversion is a testament to Specs' allure.

A blog post highlights how Specs aims to revolutionise daily life and work, from entertainment and education to specialised uses in medicine, engineering, and manufacturing. Downey's statement, 'Trying is believing,' encapsulates his newfound faith in augmented reality. If only he could fit them in his Iron Man suit!

Specs are now available for pre-order, promising a transformative wearable tech experience. Whether it’s a game-changer or just another gadget, only time will tell if these glasses can truly fly.