New York’s first microdrama film festival, Alza, tried to answer that question, but left many viewers scratching their heads.

The festival showcased a mix of full-length features and short series designed for vertical viewing, but the experience was often jarring, with abrupt changes in pace and sound. It was strange to see content meant for phones projected on massive screens.

Despite the experimental nature of the content, some attendees seemed to enjoy it. Middle-aged women were particularly amused by the steamy romances, with peals of laughter and gasps echoing through the theater.

Microdrama platforms like GammaTime are targeting mainstream women, using mobile-first content to cater to their moods throughout the day. However, the success of such ventures remains uncertain, with high costs and a nebulous future.

While some saw potential in microdramas as a lifeline for struggling filmmakers, others were skeptical, pointing out the challenges of making vertical content appealing and profitable.