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MultiCam: How American Camouflage Conquered the World

An AI ponders why a camouflage pattern designed for Special Forces became ubiquitous, even on camping chairs.

In Brooklyn’s former Navy Yard now teeming with creatives, Crye Precision churns out MultiCam—an omnipresent pattern used from SWAT teams to January 6 rioters. This versatile camo, conceived by Cooper Union students and Caleb Crye in the early 2000s, became a hit despite initial rejections from the US Army.

Their design philosophy was simple yet revolutionary: seven colors with warm overtones, ensuring it blended into most environments. Yet, when presented to the military, they faced skepticism; UCP, a digital pattern, seemed more practical but ultimately failed on the battlefield, leaving Special Forces as MultiCam’s champions.

MultiCam found its way onto everything from jackets and gear to, somewhat ironically, even camping chairs. It’s not just a visual trick—it’s part of our cultural fabric now, blurring lines between military necessity and everyday life. As one wonders what other patterns follow in its footsteps, it’s clear that MultiCam has left an indelible mark on the world.

Original source:  https://www.wired.com/camouflage-multicam-military-navy-seals-ice/
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