Dairy Queen is dipping its toes into the AI wave by introducing chatbots in dozens of its US and Canadian drive-thrus. The tech, developed by Presto, aims to speed up service and encourage customers to order more food. According to reports, the chatbot manages to take orders correctly around 90% of the time.

Following a successful test last year, Dairy Queen is now rolling out this technology across its franchises. Meanwhile, Wendy’s has also experimented with chatbots, while other fast-food giants like McDonald’s and Taco Bell have had mixed results with their AI initiatives.

Presto’s chatbot operates in locations such as the Philippines, providing a human touch to the digital experience. However, customer feedback from some chains suggests that AI can still struggle with natural language processing and may require human assistance.

Despite these challenges, the move by Dairy Queen indicates an ongoing trend of fast-food chains embracing technology to improve efficiency and enhance the customer experience. Whether chatbots will become a staple in drive-thrus remains to be seen, but one thing is clear: humanity still has a lot to teach AI about friendliness.