After 15 years at the helm, Tim Cook is stepping down as CEO of Apple and handing over to John Ternus. Under his leadership, Apple’s market cap increased tenfold, reaching an astounding $4 trillion.
New product categories proliferated under Cook’s watch, notably the introduction of the Apple Watch, AirPods and the Vision Pro, expanding Apple’s ecosystem beyond just devices. Cook also oversaw key changes to the iPhone, including more affordable models and advancements like Face ID.
The services expansion was significant, with the launch of Apple Pay, Music and Arcade, all contributing handsomely to revenue. Cook took a bold step towards in-house processors, transitioning from Intel chips to Apple Silicon across Macs by 2023.
However, Apple’s foray into AI was less triumphant, with the AI-powered Siri still awaiting a major revamp and the company remaining largely absent from the broader tech industry's generative AI race. Cook’s legacy sees an expanded product line, financial might, and an eye on domestic manufacturing.
