About a year ago, I was in my parents’ living room, where a new TV sat in its box, waiting to be set up. My sister-in-law pointed to a woman on the packaging and said, “Oh, that’s Dua Lipa!” I barely know who she is, so I didn’t think it was unusual for the singer to be featured on the box. But at least one person thinks it’s a big deal: Dua Lipa herself.

In late June 2025, Dua Lipa filed a lawsuit against Samsung for using her image on some of its TV boxes. The complaint alleges that Samsung’s use constitutes copyright infringement, trademark infringement, and a violation of her right of publicity. Lipa owns all ‘rights, title, and interest in the image titled “Dua Lipa – Backstage at Austin City Limits, 2024.”’

The lawsuit claims: “Samsung mass-manufactured, distributed (or caused to be distributed) marketed, and sold in interstate commerce across the United States a vast number of its televisions in various sizes in these cardboard boxes containing the image,” which Lipa did not approve. It further states that Samsung’s infringing conduct makes a mockery of her hard work in establishing a successful brand and deprives her of the ability to control and monetize her assets.

Lipa learned about the boxes around June 2025 ‘and immediately demanded that Samsung cease and desist.’ However, Samsung was ‘dismissive and callous, and the Infringing Products remain on the market to this day, still being sold throughout’ the US. Lipa would not have allowed the image to be used on Samsung TV boxes, the complaint says.