For the first time in history, the World Cup Final will feature a star-studded half-time show organised by Chris Martin of Coldplay. The lineup includes Madonna, BTS and Shakira, set to perform for up to 25 minutes. While the spectacle is aimed at raising awareness and donations for children's education, it has sparked controversy among traditional football fans who fear it may disrupt the match energy.

Additionally, this year’s World Cup will introduce mandatory three-minute advertising breaks midway through each half, effectively turning matches into quarters. The move shifts focus from sport to entertainment and spectacle, attracting new audiences but alienating traditional supporters.

While some argue that football is already more successful than American sports without such intermissions, others complain about the disruption during critical moments of the game and the perceived ‘Americanisation’ of the tournament. Social media is abuzz with opinions ranging from excitement to outrage.

The half-time show has been hailed as a groundbreaking moment in World Cup history by those who see it as an opportunity for global unity, while others view it as a step too far towards entertainment over sport.