Spotify is rolling out a new system that will allow top fans to reserve tickets for artists’ tours, adding an extra layer of engagement and exclusivity. The platform claims this move will help reduce scalping by inviting only validated superfans.
No fan will be left in the dark; eligible users will receive a notification via email and within the app. For those aged 18 or over in the US, this means you can secure two tickets during a dedicated window of about a day. The process is simple: keep an eye out for alerts and ensure your location settings are up to date.
Spotify suggests that there will be more superfans than seats available on tours, so not everyone will get the chance. However, with such high demand, it’s worth checking frequently if you want a slice of the action. The company is set to expand this program across different tour sizes and artists in the coming months.
But what does this mean for the future? Will AI become the new gatekeeper of live music? Only time will tell as Spotify continues to explore ways to enhance user experience through technology.







