The smartglasses industry has long been a thorny problem for tech giants, with Xreal’s Chi Xu hoping his company can break the cycle of disappointment. For years, the concept was tantalising: lightweight computing devices worn like glasses instead of held in hands. However, bulky and socially awkward designs paired with underwhelming software were the norm.

Now, as form factors shrink and user experiences improve—such as Xreal’s Aura model with its OLED displays and tethered puck—Xu believes his company can finally succeed. Users can enjoy immersive experiences like Google Maps or even create holographic art through hand tracking.

Xu envisions these glasses not just for casual use but for professionals too, allowing them to work in virtual spaces while on the go. While currently only available for developers, plans are afoot for broader commercial release later this year. Xu is optimistic about profitability, aiming to break even next year and potentially going public by 2026.

Despite these efforts, the journey remains fraught with challenges, as Xreal must convince consumers that smartglasses offer value beyond their awkwardness. Whether this will mean a future where people don’t pull out their phones but instead reach for their glasses remains to be seen.