Though YouTube has always been a place where up-and-coming artists could be discovered and make it big, in recent years the platform has become a launching pad for some of Hollywood’s most exciting new horror directors. The filmmakers behind films like Talk to Me, Iron Lung, and Obsession all started off as content creators posting their independently created projects online. And if it weren’t for their fandom-fueled internet fame, studios might not have given them a chance to step up to the big leagues.

Backrooms is at the forefront of horror’s YouTube wave. Filmmakers like Kane Parsons are getting their start on YouTube, before moving to bigger productions. Going viral on YouTube with a series of videos inspired by 4chan memes is what put Kane Parsons on A24's radar and led to him becoming the director of the studio’s latest movie, Backrooms.

During a recent conversation, Parsons told me that one of the most challenging things about bringing Backrooms to the big screen was embracing the fact that he needed to tell a story that could resonate with people who haven’t been following his work from day one. Though Parsons knew that longtime fans might show up expecting a deep dive into intricate Backrooms lore, his time on YouTube taught him that playing solely to that crowd can be a double-edged sword.

“With films like Backrooms that started off as YouTube projects, you have to really reflect on what worked in the first place in order to avoid making something that’s too contrived and dense for newcomers to enjoy,” Parsons explained. “That inaccessibility issue stems from the fact that so many of these projects are independently developed and largely controlled by individual people.”

Like a lot of other recent theatrical horrors, Backrooms could be fairly described as a vibe-forward sort of film that puts more emphasis on conjuring a discomfiting atmosphere as opposed to giving you a clear understanding of what’s happening to its characters. When young filmmakers show up with sizable, built-in fan bases, executives see them as safer bets. A combination of those factors is what led to A24 bringing Parsons on board, and the studio is clearly hoping that Backrooms will become another testament to low-budget horror's ability to dominate at the box office.