TikTok has launched a new standalone app for U.S. users called TikTok Pro Events, dedicated to cultural milestones such as the upcoming FIFA World Cup. Users can earn 'Stars' by engaging in fan-focused activities and redeem them for exclusive benefits like official FIFA World Cup merchandise or charitable donations.

By launching this dedicated app, TikTok is competing with other apps for user attention, while also offering creators and advertisers a more focused audience. The rollout opens new revenue streams through sponsorships, partnerships, creator-led marketing, and advertising, positioning the company as a one-stop platform for viral content that can drive bookings and revenue.

The company's move to expand beyond its core social media category is part of a broader strategy to increase user engagement and monetization. Most recently, TikTok launched TikTok GO, which allows users to book hotels, attractions, and experiences directly within the app, offering a seamless platform for travel-related content.

TikTok notes that users can still access its FIFA World Cup 2026 hubs in the main TikTok app by searching 'FIFA World Cup.' These hubs are powered by TikTok GamePlan, a suite of products designed to help sports teams, leagues, and broadcasters increase discovery and deepen fan engagement. The hub is where users can go to discover content, creators, and broadcaster highlights from the tournament.

Whether this new app will become as popular as its parent platform remains to be seen, but one thing's certain: fans of the game might find themselves downloading yet another app just to stay on top of their football fix.