Yesterday, Snap debuted its new $2,195 Specs glasses. In an interview with CNBC, CEO Evan Spiegel described them as a way to 'bring computing into the world' and connect people more with their surroundings. However, while the specs are undoubtedly bold and distinctive, they're likely not for everyone.
Their chunky frames and heavy weight make them a fashion statement rather than something most people could wear comfortably on a daily basis. The specs look goofy, even on Spiegel himself. And with their hefty price tag and unwieldy design, it's hard to see how they'll become mainstream.
The Specs are a high-fashion gadget, shot by fashion photographer Steven Meisel and worn by big-name models like Kaia Gerber and Jimmy Butler. But the problem is that bold designs often make people feel self-conscious, and we humans are vain creatures. These glasses obscure your eyes, which could be off-putting during first dates or in everyday situations.
From a practical standpoint, the Specs weigh more than most smart glasses on the market. Their 47mm version clocks in at 132 grams, while their 52mm version is even heavier at 136g. This weight, combined with their chunky design, means they're not comfortable for long periods and could only be a secondary pair of glasses.
It seems Snap is banking on early adopters who don't mind standing out in the crowd. But will enough people follow them into this expensive experiment? Only time will tell.







