We delve into how United Talent Agency's Creators division operates, interviewing Ali Berman and Raina Penchansky, co-heads of this groundbreaking division. UTA has been instrumental in representing digital stars like Charli D’Amelio and Markiplier, helping them turn their online platforms into multimillion-dollar businesses.

The conversation highlights the shift from traditional Hollywood to a more direct-to-consumer model, where creators themselves are now producing products. Berman and Penchansky discuss how they identify emerging talent, strike deals, and manage the challenges posed by AI in this evolving ecosystem.

Both UTA and Verge subscribers can expect an insightful look into how the future of entertainment is shaped. The podcast also explores the unique dynamics between creators and agencies as they navigate the complex world of digital media and advertising.

The Creators division at UTA has been reorganized since 2024, reflecting a new era where talent agencies must adapt to represent influencers who are not just performers but business owners. The interview reveals how these agents help their clients transition from content creation to product development.