OnePlus, once a formidable contender against Samsung and Apple, is scaling back its global presence. Layoffs and transitions to other Oppo brands have left OnePlus' future uncertain, especially outside China.
The company's exit from North America and Europe appears to be driven by resource consolidation, as Realme steps into the spotlight. Rumors suggest OxygenOS might make way for ColorOS, but details are scarce.
OnePlus’ struggles in the US mirror broader market trends—smartphone shipments are declining due to a global RAM shortage amid the AI boom. The brand’s journey from 'flagship-killer' to fading star highlights the challenges of competing with established giants.
In China, however, OnePlus retains its position. Oppo's statement suggests no changes in product strategy, but doubts linger over what this means for international markets and existing devices.
