X is tightening its grip on content thieves, aiming to reward original creators with better detection tools and stricter penalties for engagement baiters.

The platform’s latest Grok AI model triples the speed of detecting duplicated content. Those caught will see their earnings redirected to the original uploader or face removal from the creator program entirely.

Bots are also under scrutiny, as X has been rapidly identifying and suspending them at an alarming rate. Mr. Beast faces a tougher stance for his history of using financial incentives to draw viewers, much to Bier’s chagrin.

While these measures could help curb the spread of stolen content, they may also deter genuine engagement and creativity that thrives on sharing and remixing ideas.