Boox has unveiled its new Picco in a lineup aimed at taking on Xteink's popular, phone-sticking e-readers. This 3.97-inch front-lit black-and-white display is designed for an accessible price point but questions remain about its features and functionality.

The Picco’s display might compete with the $99 X4 Pro from Xteink, which Andrew Liszewski at The Verge dubs 'the best tiny e-reader you can buy.' However, Boox may not replicate the magnetic attachment that makes Xteink models so convenient. The device is hinted to have buttons and a minimalist UI focused on basics.

Will this new contender in the e-reader market appeal to those seeking portability or will they stick with the magnetically attached options? Only time - and a few more details from Boox - will tell.