Megan Szostak, a “bird kid” from San Francisco, has found that modern technology can enhance her avian appreciation. She and millions of other enthusiasts now use apps like Merlin Bird ID, which can identify birds through sound or sight.

Merlin's popularity is soaring; it boasts 12 million downloads in 2026 alone, thanks to its ability to identify over 11,000 bird species. Jessie Barry attributes this success to the app’s smart technology and a global community of bird watchers contributing recordings.

The rise of these apps has caught the attention of younger generations, with Gen Zers sharing their sightings on platforms like TikTok. This trend reflects a broader movement towards nature appreciation among young people.

However, there are concerns about over-reliance on these tools for official sightings. Birdwatching remains a sensory experience; Sam Lewis’ app Lifer aims to gamify the hobby with card collecting and virtual rewards, drawing parallels with Pokémon Go's success in encouraging outdoor activity.