Kaiwei Tang and Joe Hollier have been refining their vision of simplicity in technology for over a decade. With the launch of their new flip phone, they're tapping into a growing wave of 'attention activists' who are fed up with Big Tech's grip.

Their journey has seen them partner with high-profile figures like Andrew Yang and Kendrick Lamar, but success comes with challenges: breaking an addiction to smartphones that fits in your pocket is no easy feat.

As Tang and Hollier discuss on the Equity podcast, they believe this backlash against smartphones is only just beginning. Their flip phone could be a beacon for those seeking to reclaim their digital lives, or yet another gadget destined for obscurity.

Their mission is clear: to build technology that serves people, not the other way around. But will the world listen?