When Ferrari unveiled its first electric vehicle (EV), the Luce, in May, the online reaction was anything but positive. Critics compared it to a Nissan Leaf and predicted Chinese EVs would outperform and undercut it on price. Even former Ferrari chair Luca Cordero di Montezemolo chimed in with his doubts.
However, it turns out that the internet’s armchair critics were wrong about this five-seater, which was largely designed by Jony Ive and his firm, LoveFrom. According to a report by the Financial Times, Ferrari hit its sales target for the Luce within just two months of release. The automaker had hoped to sell around 500 units at €555,000 each, with at least 20% destined for China, where such fast, sleek four-door EVs are in high demand.
The internet’s hate was primarily directed at the Luce’s styling, which blended some familiar Ferrari norms with unexpected elements. Appearance is subjective, and it's possible that seeing the car in person swayed potential buyers to place orders. Additionally, Ferrari has a loyal customer base willing to pay premium prices for its vehicles; last year, they sold over 13,000 cars.
Is the Luce worth the hefty price tag? Early reviews suggest it drives like a true Ferrari should and comes with the iconic prancing horse logo. This seems to be all Ferrari needs to succeed in the electric market.







