At San Francisco’s music festival, Charli XCX performs while I struggle to keep my chunky Puff necklace intact. Little did I know, this stylish piece is not just eye-catching; it's also a functional USB drive.

Noware, the duo behind the retro-futuristic design, has been working on their creation since 2025. Their prototype garnered millions of views and thousands of pre-orders, setting them up for actual production this October. Wearing matching gorpcore outfits, Isaac and Bidegain excitedly demonstrate the Puff's features, including customizable animations and a techy aesthetic that merges with traditional jewelry.

The design ethos is as much about looks as functionality; Noware envisions it as both a fashion statement and a practical tool. The necklace’s small screen lights up with various animations when connected to a phone or laptop, offering flexibility in use. However, the $179 price tag might deter many potential buyers.

Despite its high cost, Noware is optimistic about making the Puff more accessible over time. They aim to lessen the price as technology advances and production scales up. For now, it stands as a quirky conversation starter at festivals and beyond, perhaps even dodging drug-sniffing concerns with its 'nudes' feature.