The launch of a new Instagram logo has divided opinion across the tech community, with many users and businesses expressing dissatisfaction. The updated design, featuring a more minimalistic wordmark, has been described as less engaging and harder to read.

Adam Mosseri, head of Instagram, cited the need for a ‘refresh’ after 10 years of the same logo, aiming to modernise the platform's visual identity. However, this rationale has not resonated with everyone, leading to playful comparisons like 'Instagzam,' which pokes fun at the supposed loss of brand personality.

Meanwhile, other brands have taken to social media to mock Instagram’s decision, including longstanding favourites such as KitKat and McDonald's. The reaction highlights a broader debate about the importance of visual identity in maintaining a brand's relevance over time.

The divide between those who appreciate the change and those who mourn the old logo signifies a shift not just in design but also in consumer expectations. As Instagram seeks to regain its perceived cool factor, it remains to be seen whether this redesign will ultimately succeed.