When Jack Schwartz, 21, showed off a $27,500 table at his upcoming Manhattan event, he wasn’t just flexing. He’s the founder of MyPlots, an app that turns high school ragers into moneymaking ventures.

The app, launched in January 2025, has become the go-to for under-21s in LA, boasting over a million users and expanding to older attendees. Promoters like Daniel Herring claim it's overtaken Partiful as the dominant platform.

MyPlots operates by allowing hosts to create events, inviting past guests via text updates, and taking a 20% cut of ticket sales. The app features tiered pricing, VIP access, and celebrity appearances, turning parties into high-end experiences.

Schwartz started at 14 with Loonar Clothing before moving to MyPlots, using his charm and tech savvy to build a name among teens and beyond. His parties often take place in unconventional venues, sometimes even friends’ backyards. He claims finding suitable spaces is easier if you have the cash.

Is this just an elaborate rite of passage, or a new form of youth entrepreneurship? Only time—and perhaps a few more app launches—will tell.