McDonald's latest collaboration with the worlds of SpongeBob SquarePants and One Piece is proving to be an epic fusion that fans are loving. From Luffy in a Bikini Bottom hat to Patrick as Zoro, the new ad kicks off with an amusing crossover where both crews crash into each other, creating a legendary branding moment.
The playful crossover has resonated with many adults, who now see buying Happy Meals as more than just a childhood pastime. This global collaboration will be available across McDonald's stores worldwide from August and includes 12 collectable toys, such as Patrick as Zoro, Mr Krabs as Jinbe, Squidward as Sanji, and SpongeBob as Luffy.
Reflecting on the trend, McDonald's has previously pulled off successful anime collaborations like Kiki’s Delivery Service. For those who need a moment of relatability, check out their new billboards that speak directly to our inner adult struggles. Who knew buying Happy Meals could be justified for grown-ups?
Natalie Fear is Creative Bloq's staff writer and brings you the latest in art and design news with an eye for trending topics and a passion for internet culture.
