When Snap debuted its Specs smart glasses earlier this year, the unveiling was met with widespread mockery and a nosedive in the company's stock price. Now, in a bid to justify the hefty $2,200 price tag, Snap has unveiled a host of new features and services aimed at integrating the glasses into our daily lives.

The new updates, like connecting with HBO Max and Spotify, offer a baseline of interactive fun. The real star, however, is Specs Intelligence, a new ‘anticipatory AI’ system designed to pair with user devices, including iPhones and Macs. The device’s utility remains questionable, with Snap targeting IT technicians for its enterprise applications.

Meanwhile, the company has announced a connectivity package for Specs, which includes a charging case with built-in cellular connectivity. This package, costing $10 to $20 a month, will allow users to enjoy Specs away from Wi-Fi hotspots. The real-world utility of Specs, however, remains elusive, with one feature allowing users to practice basketball via the glasses' AR capabilities.

Despite these efforts, the question remains: is there a real-world utility for Specs, or is it merely a statement of Snap's commitment to innovation despite the cost? CEO Evan Spiegel seems to believe in the glasses' potential, framing them as a new way to engage with computing in a more human-centric format. Only time will tell if Specs will be embraced by consumers or remain a niche product.