California has tightened its grip on social media influencers by introducing a new law that will fine those who fail to disclose when they’re paid to post about politics. The new legislation, known as AB 1130, ensures that influencers will now face potential fines of up to $5,000 for each violation, and could even face misdemeanor charges. The move comes after it was revealed that billionaire Tom Steyer paid influencers to promote his failed campaign, many of whom did not initially disclose the payments.

According to The New York Times, California already had rules in place for influencers who post about state or local races, but they lacked the teeth to enforce penalties effectively. Now, with AB 1130, regulators will have the power to impose hefty fines, making it a lot more painful for influencers to remain silent on campaign funding.

California Governor Gavin Newsom signed the bill as part of a broader package of measures aimed at protecting against potential election interference from President Donald Trump. Democratic Assemblyman Marc Berman, who sponsored the bill, noted that there was a ‘bit of ambiguity’ in the existing law, leading to its revision. The new rules could have far-reaching implications, potentially changing the landscape of political advertising on social media platforms.

The move highlights the growing concern about the influence of social media on elections and the need for clearer regulations. As political campaigns increasingly turn to influencers to spread their messages, ensuring transparency and accountability is crucial. The new law may set a precedent for other states considering similar measures.